Funny how things get started. Before I begin, hi, my name is Bingcheng, or Bing for short. I was on my way to see my boyfriend, now my husband, going on one of many dates when I noticed that his phone had been through a lot. Our first anniversary was approaching, and I wanted to give him something meaningful and say, “I love you.” As he was already ordering another case, the idea struck me. I began designing and recreating a memorable design from our first date on my laptop.

Fast forward a few years, and what started as a hobby of creating unique designs for friends and family gradually evolved into KELAB.

Now, my husband and I co-run KELAB, driven by our shared aspiration to create fashion-forward, bold, and simple designs that cater to your everyday needs.

Crazy isn’t it! It’s truly remarkable how a single idea can evolve into a larger concept.